Dell Silent Keyboard and Mouse
B2B PRODUCT LAUNCH CAMPAIGN
This keyboard and mouse was designed to be the quietest and most reliable due on the market. We needed to clearly communicate this through the all touch points, creating attractive landing pages, videos, email and social
The videos and marketing assets needed evoke excitement around the product as we were announcing them at CES 2024.
You can view the live pages!
Dell Pro Compact Silent Keyboard and Mouse - KM555.
Dell Pro Compact Silent Mouse - MS355.
Feature Videos
Below are the two product walkthrough videos that were created for the product landing pages.
Dell Silent Keyboard and Mouse: Make Work Your Quiet Place.
Stay focused with silent keys and a mouse that clicks, scrolls and glides without making disruptive sounds.
Dell Silent Mouse: Shhh... silent mouse at work
Make work your quiet place with a mouse that clicks, scrolls and glides without making disruptive sounds.
Social Media
We created several short videos in-house for paid and organic social media and some static images to use on LinkedIn, Facebook and Twitter. You can view the marcom deck for more details.
Photography
This project involved developing an extensive photography shot list, capturing a variety of angles and use cases. As the art director, I was responsible for sourcing stock photography aligned with the creative brief and producing original imagery that highlighted the product’s internal mechanics and its broader ecosystem.
