The World Economic Forum's annual meeting is held in Davos-Klosters, Switzerland in January. It brings together more than 2,500 top decision-makers from government, business and civil society at such a pivotal time for the world.

Dell rents out a Swiss bank as a meeting spot and lounge for it’s attendees so it was important to make it stand out and be easily identifiable from the street as well as have privacy for meetings since the rooms walls were all glass.