Business Suite Design -
World Economic Forum
The World Economic Forum's annual meeting is held in Davos-Klosters, Switzerland in January. It brings together more than 2,500 top decision-makers from government, business and civil society at such a pivotal time for the world.
Dell rents out a Swiss bank as a meeting spot and lounge for it’s attendees so it was important to make it stand out and be easily identifiable from the street.
Under the theme “Building Trust,” I leveraged the brand’s visual identity and a blue-toned color palette to convey a sense of forward momentum—symbolizing innovation and guiding attendees toward the Dell business suite. The project encompassed a comprehensive design approach, including a striking exterior wall wrap, multiple interior wall and door wraps to enhance privacy around meeting rooms, a dynamic short animation for TV displays, and Dell-branded paddles to reinforce brand presence.
