Guidance for AI Imagery
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Guidance for AI Imagery /
Overview
The ask was to solve the problem of having too many different visual styles representing AI. We created these guidelines to establish the visual framework for graphic overlays that depict AI integration within imagery. By defining clear and consistent design standards, they enable global teams to produce unified and visually compelling content that effectively communicates AI-driven innovation and supports cohesive storytelling across diverse platforms.
Client:
Dell Technologies
Year:
2025
Scope:
Visual Design Systems, Brand Guidelines
Photography
To help teams leverage the design elements straight away, we created an image bank with ai imagery for different use cases.
Results
By defining clear and consistent design standards, the global teams were able to produce unified and visually compelling content that effectively communicated AI-driven innovations across Dell’s diverse platforms. Marketing and Brand executives were very pleased with the results.