Guidance for AI Imagery

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Guidance for AI Imagery /

Overview

The ask was to solve the problem of having too many different visual styles representing AI. We created these guidelines to establish the visual framework for graphic overlays that depict AI integration within imagery. By defining clear and consistent design standards, they enable global teams to produce unified and visually compelling content that effectively communicates AI-driven innovation and supports cohesive storytelling across diverse platforms.

Client:

Dell Technologies

Year:

2025

Scope:

Visual Design Systems, Brand Guidelines

Results

By defining clear and consistent design guidelines, the global teams were able to produce unified and visually compelling content that effectively communicated AI-driven innovations, helping to position the company as a thought leader in AI.

Photography

To help teams leverage the design elements straight away, we created an image bank with ai imagery for different use cases.

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